Meet CHILE CRUNCH'S Founder Susie Hojel


As the New Year begins, we asked Susie, the founder of CHILE CRUNCH, a mini Q&A to give some insight about herself, her motivations, and the brand.

We hope you enjoy learning more about Susie Hojel as much as we did. 

  1. Where do you see the business going in the future, ex: 5years?

I would like to see Chile Crunch sold in Canada and Europe. I went to Europe last year and I will be going to Canada this year to promote Chile Crunch. I think there are always new opportunities out there. Chile Crunch is a product that can be used internationally since compliment food from all different cultures and cuisines.

  1. What or who inspires you?

I find good food very exciting. When I eat dishes I enjoy, I like the challenge of trying to figure out how to make them. I love to cook; I find it very relaxing and creative. I spend hours in the kitchen making dishes just for myself. I will often call friends over and be my Guinea pigs. Most often the dishes turn out good, but when they don’t, I go back to the recipe and try to do adjust it. I find myself eating less meat these days, so Chile Crunch goes on everything I eat. I have been in business for over 15 years, and I am still addicted to my own product. I look at recipes as a starting point and then make them my own. Remember, a recipe is just a guide, a starting point. It does not mean you can’t adjust, add, or subtract ingredients according to your own taste.

  1. What made you want to start or be in this business?

I made Chile Crunch for myself, and then gave it to friends and family. They kept asking for more, so I blindly jumped into making it on a commercial level. I love the daily challenges I face. No 2 days are alike, and I have learned so much along the way.

  1. What does authenticity in your business mean to you?

I worked very hard to create an original product, it was my creation and authentically my own. I now face the reality that many other companies are copying Chile Crunch. In some ways it is a compliment, but it is very upsetting that others have products that are not authentically theirs. I know it is very naïve of me, but I feel that they should create their own dreams and not copy others.


Older post

Leave a comment

Please note, comments must be approved before they are published