What's In The Jar

Adventure Across All 7 Continents! Is that even possible? Hey there, fellow food adventurers! Today is the day we embrace crunch and spice on a global scale. What, you say? Well, I’m ready to take you on a journey that will tantalize your taste buds. And set your soul on fire. Let’s dive into the world of CHILE CRUNCH. You know, it’s the world’s authentic, original, timeless, and much-imitated (we won’t get into that now) magical concoction inspired by, but not limited to, the flavors of Mexico. It adds a burst of crunch, flavor, and a kick of heat to...

HOW CHILE CRUNCH WAS BORN It’s 3 pm. Prime time for a snack break. You want to be healthy. But you don’t want to sacrifice on flavor. As you’re staring down a bag of baby carrot sticks and a pack of plain rice cakes, you wish you had something to spice things up. That’s where we come in. A SPICY STAR! Like many inventions, Chile Crunch was born out of necessity and desire. I missed the flavors of my native Mexico and wanted to bring them into my new American life and kitchen. I wanted to infuse the smoky, hot,...