Our story begins in Mexico – exploring amazing regional cuisines. It continues with the creation of a unique hand-crafted delicacy. Our journey keeps evolving into a leading USA brand – sold at major retailers and online.
MY NAME IS SUSIE HOJEL
I founded Chile Crunch over a decade ago. Having been raised in Mexico City, I was exposed to an incredible diversity of spices and chiles that were the base for many different types of dishes and salsas.
These flavor profiles vary from region to region, and are influenced by native (Aztec and Mayan) as well as European (Spanish and French) cuisines. The results are a mix of flavors that are simply magical!
We use only natural ingredients and always prepare Chile Crunch in small batches to ensure the highest quality product.
"My passion for cooking inspired me to create this flavorful, Mexican-inspired condiment. It makes everything just simply taste better! Share with friends and loved ones. And feel the power of the crunch." – Susie Hojel
BORN OF NECESSITY & DESIRE
I missed the flavors of my native Mexico and wanted to bring them into my new American life and kitchen. I wanted to infuse the smoky, hot, crunchy spirit of my home into every single bite.
My experiments led to a tantalizing sauteed concoction. It captures Mexico’s diverse Aztec, Mayan, Spanish, and French heritage of spices and chiles. And it's combined with a crispy layer of onions and garlic that cut the heat and add rich texture.
"Before I knew it, I had created something that defied any single category."
It's because it works on everything from huevos rancheros, to pepperoni pizza, to chicken soup, to Greek yogurt, to glazed doughnuts! Is it a tapenade? A dressing? A salsa? I never dreamed Chile Crunch would grow into a universal condiment that transcends cuisine. For me, it carries the magic and comfort of home.
TELL US WHAT'S COOKING
When you find something that elevates every dish and goes with anything from sushi to souffle, you want to have it on hand! As you experiment in the kitchen, share your recipes with us! We want to know what’s cooking.
SEND YOUR FRIENDS SOME HEAT
If you have friends or family who are struggling to find their kitchen legs, surprise them with a jar of Chile Crunch.
It’s an easy way to turn naked penne into arrabiata or make a grilled cheese that truly sizzles. Their mouths will thank you. Because whatever your level of culinary expertise, Chile Crunch is a great ally to every recipe.
I was driven to make a treat that was as healthy as it was tasty. That’s why Chile Crunch is all natural. Each jar is free of preservatives, MSG, and gluten. We use non-GMO sunflower oil and we work in small batches to control quality. It’s vegetarian and vegan. As long as you keep craving it, we’ll keep making it. From all of us at Chile Crunch, we wish you good health and happy eating.